Choosing a visual feedback tool

Every visual feedback tool looks the same in a 30-minute demo. Here's the framework we'd use to pick one if we were buying instead of building.

Five dimensions to evaluate

1. Capture quality: what context comes free with every report?
2. Triage UX: can three people work the queue in parallel?
3. Integrations: does it sync two-way with your tracker?
4. Identity: SSO, SCIM, guest seats — does it fit your org?
5. Pricing model: per-seat, per-org, or per-report?

Red flags

• Per-reviewer pricing for stakeholders who file twice a year.
• One-way integrations that drift out of sync.
• AI features locked behind the top tier.
• No public API or webhooks.

Green flags

• Free guest reviewer seats.
• Documented OpenAPI surface and signed webhooks.
• Two-way tracker sync that survives status changes on either side.
• Transparent pricing with no per-seat surprises.